Based on data gather for Sears, there profit margin is 23% which means for every dollar their profit is 23 cent. Based on Sears current ratio, they have 11% more assets than there liability obligations. In many Sears stores there was abandoned space that once occupied by its photography services. Once a competitive advantage soon became Sears biggest concern which was the ability to recognize what customers wanted and provide it.Sears displayed there innovation by developing a refrigerator that was bigger and offered it at the same price as competitors which made for a better value with its Kenmore and Coldspot brands. The tires-guaranteed for 12,000 miles-quickly became big sellers in the catalog and at the new Sears, Roebuck and Co. The Allstate brand began in 1925 as part of a national contest to name Sears' new brand of automobile tires.1 among all American brands in quality” (Sears Archive, 2016). As proof, an independent consumer survey in 2001 rated Craftsman No. “Craftsman tools are the standard bearers of quality. By being able to recognize the need of appliances, Sears was able to capitalize in an untapped market. Sears has been known for its introductions of appliances and tools for decades by launching several of its own brand such as Kenmore and Craftsman.Sears faced a number of controversies in its last days, including when it planned to dole out millions of dollars in retention bonuses to head office staff while grappling with a more than $260-million shortfall in its pension plan.Ī plan by executive chairman Brandon Stranzl that would see the company continue to operate was rebuffed in favour of liquidation, prompting further questions about whose interests were being prioritized.Īfter the sales began, the Competition Bureau said it was investigating allegations that some merchandise was marked up ahead of the liquidation. 'It was really the kind of department store your parents would shop at, not young people,' he said, adding that people are looking for a different experience now, at 'stores that are more dynamic, more attractive and have more of an 'oomph' to them.' Sears' final days Sears managers, execs will still pocket big cash bonuses even though retailer is closing.'Too little, too late': Sears a cautionary tale for other retailers.The analyst said Sears had a business model that was outdated, and while they made changes toward the end to reach younger customers, it was 'too little, too late.'

History of sears downfall